Dāl the Label, Sustainable fashion with a focus on craftsmanship, consciously selected fabrics, and relaxed tailoring.
Capsule 1.
Dāl the Label was founded on a philosophy of sustainability. The strategic challenge was to build an identity that communicated a "slow fashion" ethos—a focus on small capsule collections, eco-conscious fabrics, and ethical craftsmanship. Our first step was to codify this in brand book & lookbook formats, defining target personas, typography, and the creative direction for their multi-channel launch.
Capsule 1.
Dāl the Label was founded on a philosophy of sustainability. The strategic challenge was to build an identity that communicated a "slow fashion" ethos—a focus on small capsule collections, eco-conscious fabrics, and ethical craftsmanship. Our first step was to codify this in brand book & lookbook formats, defining target personas, typography, and the creative direction for their multi-channel launch.
Capsule 1.
Dāl the Label was founded on a philosophy of sustainability. The strategic challenge was to build an identity that communicated a "slow fashion" ethos—a focus on small capsule collections, eco-conscious fabrics, and ethical craftsmanship. Our first step was to codify this in brand book & lookbook formats, defining target personas, typography, and the creative direction for their multi-channel launch.
Capsule 1.
Dāl the Label was founded on a philosophy of sustainability. The strategic challenge was to build an identity that communicated a "slow fashion" ethos—a focus on small capsule collections, eco-conscious fabrics, and ethical craftsmanship. Our first step was to codify this in brand book & lookbook formats, defining target personas, typography, and the creative direction for their multi-channel launch.
Capsule 1.
Dāl the Label was founded on a philosophy of sustainability. The strategic challenge was to build an identity that communicated a "slow fashion" ethos—a focus on small capsule collections, eco-conscious fabrics, and ethical craftsmanship. Our first step was to codify this in brand book & lookbook formats, defining target personas, typography, and the creative direction for their multi-channel launch.
Capsule 1.
Dāl the Label was founded on a philosophy of sustainability. The strategic challenge was to build an identity that communicated a "slow fashion" ethos—a focus on small capsule collections, eco-conscious fabrics, and ethical craftsmanship. Our first step was to codify this in brand book & lookbook formats, defining target personas, typography, and the creative direction for their multi-channel launch.
Capsule 1.
Dāl the Label was founded on a philosophy of sustainability. The strategic challenge was to build an identity that communicated a "slow fashion" ethos—a focus on small capsule collections, eco-conscious fabrics, and ethical craftsmanship. Our first step was to codify this in brand book & lookbook formats, defining target personas, typography, and the creative direction for their multi-channel launch.
Capsule 1.
Dāl the Label was founded on a philosophy of sustainability. The strategic challenge was to build an identity that communicated a "slow fashion" ethos—a focus on small capsule collections, eco-conscious fabrics, and ethical craftsmanship. Our first step was to codify this in brand book & lookbook formats, defining target personas, typography, and the creative direction for their multi-channel launch.
Capsule 1.
Dāl the Label was founded on a philosophy of sustainability. The strategic challenge was to build an identity that communicated a "slow fashion" ethos—a focus on small capsule collections, eco-conscious fabrics, and ethical craftsmanship. Our first step was to codify this in brand book & lookbook formats, defining target personas, typography, and the creative direction for their multi-channel launch.
Pre-launch momentum.
Leading up to the release of Capsule 1, we executed an intensive pre-launch marketing campaign. Through strategic content, paid Meta ads, and a full email marketing funnel, we cultivated and grew the brand's existing following, validating the concept and building a ready-to-buy community.
Pre-launch momentum.
Leading up to the release of Capsule 1, we executed an intensive pre-launch marketing campaign. Through strategic content, paid Meta ads, and a full email marketing funnel, we cultivated and grew the brand's existing following, validating the concept and building a ready-to-buy community.
Pre-launch momentum.
Leading up to the release of Capsule 1, we executed an intensive pre-launch marketing campaign. Through strategic content, paid Meta ads, and a full email marketing funnel, we cultivated and grew the brand's existing following, validating the concept and building a ready-to-buy community.
Pre-launch momentum.
Leading up to the release of Capsule 1, we executed an intensive pre-launch marketing campaign. Through strategic content, paid Meta ads, and a full email marketing funnel, we cultivated and grew the brand's existing following, validating the concept and building a ready-to-buy community.
Pre-launch momentum.
Leading up to the release of Capsule 1, we executed an intensive pre-launch marketing campaign. Through strategic content, paid Meta ads, and a full email marketing funnel, we cultivated and grew the brand's existing following, validating the concept and building a ready-to-buy community.
Pre-launch momentum.
Leading up to the release of Capsule 1, we executed an intensive pre-launch marketing campaign. Through strategic content, paid Meta ads, and a full email marketing funnel, we cultivated and grew the brand's existing following, validating the concept and building a ready-to-buy community.
Pre-launch momentum.
Leading up to the release of Capsule 1, we executed an intensive pre-launch marketing campaign. Through strategic content, paid Meta ads, and a full email marketing funnel, we cultivated and grew the brand's existing following, validating the concept and building a ready-to-buy community.
Pre-launch momentum.
Leading up to the release of Capsule 1, we executed an intensive pre-launch marketing campaign. Through strategic content, paid Meta ads, and a full email marketing funnel, we cultivated and grew the brand's existing following, validating the concept and building a ready-to-buy community.
Pre-launch momentum.
Leading up to the release of Capsule 1, we executed an intensive pre-launch marketing campaign. Through strategic content, paid Meta ads, and a full email marketing funnel, we cultivated and grew the brand's existing following, validating the concept and building a ready-to-buy community.
An online showroom.
Dāl’s digital presence needed to be a direct reflection of its considered, minimalist mindset. We led the digital strategy, focusing first on the UX and information architecture before designing a fluid, editorial-style e-commerce experience. The clean UI allowed the slow-fashion ethos to stand as the central focus.
An online showroom.
Dāl’s digital presence needed to be a direct reflection of its considered, minimalist mindset. We led the digital strategy, focusing first on the UX and information architecture before designing a fluid, editorial-style e-commerce experience. The clean UI allowed the slow-fashion ethos to stand as the central focus.
An online showroom.
Dāl’s digital presence needed to be a direct reflection of its considered, minimalist mindset. We led the digital strategy, focusing first on the UX and information architecture before designing a fluid, editorial-style e-commerce experience. The clean UI allowed the slow-fashion ethos to stand as the central focus.
An online showroom.
Dāl’s digital presence needed to be a direct reflection of its considered, minimalist mindset. We led the digital strategy, focusing first on the UX and information architecture before designing a fluid, editorial-style e-commerce experience. The clean UI allowed the slow-fashion ethos to stand as the central focus.
An online showroom.
Dāl’s digital presence needed to be a direct reflection of its considered, minimalist mindset. We led the digital strategy, focusing first on the UX and information architecture before designing a fluid, editorial-style e-commerce experience. The clean UI allowed the slow-fashion ethos to stand as the central focus.
An online showroom.
Dāl’s digital presence needed to be a direct reflection of its considered, minimalist mindset. We led the digital strategy, focusing first on the UX and information architecture before designing a fluid, editorial-style e-commerce experience. The clean UI allowed the slow-fashion ethos to stand as the central focus.
An online showroom.
Dāl’s digital presence needed to be a direct reflection of its considered, minimalist mindset. We led the digital strategy, focusing first on the UX and information architecture before designing a fluid, editorial-style e-commerce experience. The clean UI allowed the slow-fashion ethos to stand as the central focus.
An online showroom.
Dāl’s digital presence needed to be a direct reflection of its considered, minimalist mindset. We led the digital strategy, focusing first on the UX and information architecture before designing a fluid, editorial-style e-commerce experience. The clean UI allowed the slow-fashion ethos to stand as the central focus.
An online showroom.
Dāl’s digital presence needed to be a direct reflection of its considered, minimalist mindset. We led the digital strategy, focusing first on the UX and information architecture before designing a fluid, editorial-style e-commerce experience. The clean UI allowed the slow-fashion ethos to stand as the central focus.
