Haus Label's launch of a new signature colorway was a collaboration from the ground up, developed with DJ & Model Gilly Chan as the face of the collection. Her story of multi-faceted self-expression perfectly embodied the brand’s ethos. I directed the campaign to bring this narrative to life.
I led the creative and production, handling all on-set work—from campaign photography and cinematography to the e-commerce product photography—and handled post-production on the final campaign images, launch video, and artist interview. The campaign videos debuted at the brand’s New York Fashion Week collection launch party, playing on a continuous loop in their studio space.
