To showcase the athletic side of Haus Label's collection, I cast and directed a campaign featuring sisters Grace and Ava Sautter—professional dancers with New York City Ballet and Martha Graham Dance Company.
Tapping into their expertise as both dancers and fitness trainers, the campaign was designed to showcase the collection in authentic motion. I led the full creative and production, from on-set photography and cinematography through to the final post-production of all campaign images, cinematic video cuts, and a mini-series of workout videos for the brand's blog & social accounts.
